Fra is a creative director with a passport of perspectives. Born in Ecuador, raised in Italy, and now based in London, she blends a rich cultural heritage with a global outlook. Fluent in English, Spanish, Italian, and a touch of French, she brings originality and depth to every project she touches.
With years of experience crafting unforgettable visual narratives at the highest levels of storytelling, including her tenure at Apple, Fra has honed the art of translating ambitious ideas into compelling creative worlds. Her work is enriched by her insatiable curiosity and a love for travel—for Fra, inspiration is everywhere. Exploring, tasting, dancing, and experiencing life to its fullest spark new ideas and collaborations.
She welcomes challenges, thrives on bold ideas, and values the collaborative sparks that come from positive criticism, humor, and a touch of cynicism. That’s the spirit behind fralalalala.